Cookie Policy – SmartaView
1. Overview
This Cookie Policy explains how SmartaView uses cookies and similar technologies on its website to ensure functionality, analyse performance, and support marketing activity.
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions.
This policy should be read alongside our Privacy Policy.
2. What types of cookies we use
Strictly necessary cookies
These cookies are essential for the operation of our website and cannot be switched off. They are usually set in response to actions you take, such as submitting forms or setting privacy preferences.
| Cookie name | Purpose | Duration |
|---|---|---|
| cookie_consent_status | Stores your cookie consent preferences | 6–12 months |
| __cf_bm (if applicable) | Protects site from bot traffic and abuse | 30 minutes |
| PHPSESSID or similar | Maintains session state | Session |
These cookies do not collect personal data for marketing or analytics purposes.
Analytics cookies (Google Analytics 4)
These cookies help us understand how visitors interact with our website by collecting anonymised and aggregated data.
We use Google Analytics 4 (GA4).
| Cookie name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes users | 2 years |
| _ga_<container_id> | Maintains session state | 2 years |
| _gid | Distinguishes users | 24 hours |
| _gat | Limits request rate | 1 minute |
What data is collected
- Pages visited and navigation paths
- Time spent on pages
- Referral source and traffic medium
- Device, browser, and operating system
- Approximate geographic location
IP addresses are anonymised where possible. This data is used solely for performance analysis and service improvement.
Marketing and advertising cookies (Meta / Facebook / Instagram)
These cookies are used to measure advertising effectiveness and deliver relevant adverts to users who have interacted with our website.
We use Meta Pixel and Meta Conversion APIs.
| Cookie name | Purpose | Duration |
|---|---|---|
| _fbp | Identifies browsers for ad delivery and analytics | 90 days |
| _fbc | Stores click ID from Meta ads (if present) | 90 days |
What data may be processed
- Page views and key website events
- Interaction with forms or content
- Anonymous identifiers used for ad attribution
SmartaView does not receive personally identifiable data directly from Meta unless you submit it via a form.
3. Server-side tracking and conversion APIs
SmartaView uses server-side tracking to improve data accuracy, security, and resilience to browser restrictions.
Google Tag Manager (Server-Side)
We may process events through a server-side Google Tag Manager container, which allows tracking data to be routed securely via our own server infrastructure rather than directly from your browser.
Benefits
- Reduced reliance on third-party browser cookies
- Improved data accuracy
- Better compliance with privacy controls
- Reduced exposure to ad blockers
Server-side tracking may still rely on first-party cookies such as _ga and _fbp, but data is processed in a more controlled environment.
Meta Conversion API (CAPI)
We may use Meta's Conversion API to send website events directly from our server to Meta's systems.
What this means
- Events such as form submissions or page views may be sent server-to-server
- Data may include hashed identifiers (e.g. email addresses) if and only if you have provided them
- Hashing uses industry-standard cryptographic methods
Meta processes this data in accordance with its own privacy policies.
4. First-party vs third-party cookies
- First-party cookies are set directly by SmartaView and are used for functionality, analytics, and measurement
- Third-party cookies are set by platforms such as Google or Meta to support analytics and advertising
- Where required, third-party cookies are only set after you provide consent.
5. Legal basis for cookie usage
| Cookie type | Legal basis |
|---|---|
| Strictly necessary | Legitimate interest |
| Analytics | Consent |
| Marketing / advertising | Consent |
You may withdraw or change your consent at any time.
6. Managing your cookie preferences
You can manage cookies in several ways:
- Via our cookie consent banner or preference centre
- Through your browser settings (blocking or deleting cookies)
- Through platform-specific tools such as Google Ads or Meta Ad Preferences
Please note that disabling cookies may impact website functionality and analytics accuracy.
7. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or how we use cookies. The latest version will always be available on our website.