Cookie policy
Every cookie we use, what it does, how long it lasts and how to control it, with a preference centre right here on the page. Clear tables, plain English, full control.
Last updated: 20 June 2026
In short: necessary cookies are always on so the store works. Analytics and marketing cookies, including remarketing and audience building, are only set if you allow them. Change your mind any time.
Preference centre
Choose which cookies you allow. Strictly necessary cookies are always on as the site cannot function without them.
Strictly necessary
Required for the store and checkout to work.
Preferences
Remembers choices like recently viewed and saved items.
Analytics
Helps us understand and improve how the store is used.
Marketing & targeting
Advertising, remarketing and building audiences.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They let a site remember things like what's in your basket, and help us understand how the store is used and show relevant adverts. We also use similar technologies such as pixels, tags and local storage; we call all of these "cookies" here for simplicity.
Cookies may be set by us (first-party) or by trusted partners such as Google and Meta (third-party).
2. Your consent
When you first visit, our cookie banner lets you accept or reject non-essential cookies, or choose by category. Strictly necessary cookies don't need consent because the site can't work without them. Everything else stays off until you allow it.
You can change your choice any time using the preference centre at the top of this page, or the cookie settings link in the footer.
3. The categories we use
Strictly necessary
Required for the store and checkout to work. Always on.
Preferences
Remembers choices like recently viewed and saved items.
Analytics
Helps us understand and improve how the store is used.
Marketing & targeting
Advertising, remarketing and building audiences.
4. Strictly necessary
Essential for the store to function, including your basket, secure checkout and security. These don't require consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| sv_session | SmartaView | Maintains your session and basket | Session |
| XSRF-TOKEN | SmartaView | Security, protects forms against cross-site requests | Session |
| sv_cookie_consent | SmartaView | Remembers your cookie choices | 12 months |
| __cf_bm | Cloudflare | Bot management and security | 30 minutes |
5. Preferences
Remember choices you make to give you a smoother experience. Set only with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| sv_prefs | SmartaView | Remembers settings such as recently viewed products | 6 months |
| sv_wishlist | SmartaView | Keeps your saved or wishlisted items | 12 months |
6. Analytics
Help us understand how visitors find and use the store, so we can improve it. Set only with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique visitors | 24 months |
| _ga_<id> | Google Analytics 4 | Maintains analytics session state | 24 months |
| _gid | Google Analytics | Distinguishes visitors over a short period | 24 hours |
| Container / tags | Google Tag Manager | Loads our analytics and marketing tags | n/a |
7. Marketing & targeting
Power our advertising: measuring which adverts work, showing relevant products (including ones you viewed or added to basket), and building audiences. Set only with your consent and may be set by our advertising partners.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking and ad attribution | 90 days |
| IDE / test_cookie | Google (DoubleClick) | Remarketing and measuring ad performance | Up to 13 months |
| _fbp | Meta (Facebook) Pixel | Tracks visits and events for ads and audiences | 3 months |
| fr | Meta | Ad delivery and remarketing | 3 months |
| Pixel events | Meta / Google | Record product views and add to basket for catalogue and dynamic ads | n/a |
| _ttp / TikTok Pixel | TikTok | Conversion tracking, remarketing and audience building | 13 months |
| _scid / sc_at / Snap Pixel | Snapchat | Measures ad performance and builds audiences | 13 months |
| _rdt_uuid / Reddit Pixel | Conversion tracking and remarketing | 12 months | |
| _uetsid / _uetvid (UET) | Microsoft Advertising | Bing Ads conversion tracking and remarketing | Up to 13 months |
| _pin_unauth / _pinterest_ct | Conversion tracking and audience building | 12 months | |
| li_fat_id / Insight Tag | Conversion tracking and professional audience targeting | 30 days | |
| Programmatic / DSP | DV360, The Trade Desk & similar | Programmatic display and video advertising, retargeting and frequency capping | Up to 13 months |
These tools let us run remarketing and programmatic advertising across search, social and display, build custom and similar (lookalike) audiences, and use product catalogue and dynamic ads. Many partners also receive events through server-side connections (such as Meta's Conversions API, the TikTok Events API and Google's server-side tagging) in line with your consent.
8. Managing cookies
- Use the preference centre above to accept or reject categories any time
- Adjust or block cookies in your browser settings (may affect how the site works)
- Opt out of personalised ads via Google Ad Settings and your Meta ad preferences
- Opt out across many providers at Your Online Choices
Most browsers support "Do Not Track" signals. There's no agreed industry standard for these yet, so we handle your preferences through the preference centre above.
9. Changes & contact
We may update this policy as our tools change. The current version is always here, with the "last updated" date at the top. For any question about cookies, contact us, and see our Privacy policy for how we handle personal data.