Privacy policy

1. Who we are

SmartaView Ltd ("SmartaView", "we", "us") is the data controller responsible for your personal information. We supply premium aluminium glazing online on a supply-only basis, and are registered in England & Wales (company number 16581949).

This policy explains what we collect, why, and the rights you have. If anything is unclear, contact us using the details in section 13.

2. Information we collect

Information you give us

Your name, email, phone number, billing and delivery address, order and configuration details, account login details, and anything you send us in messages or reviews.

Information we collect automatically

Device and browser type, IP address, pages viewed, products viewed and added to basket, how you reached us, and similar usage data, via cookies (see section 5). Card details are handled by our payment providers and not stored by us.

Information from third parties

Order and payment confirmations from payment providers, delivery updates from couriers, and aggregated insights from platforms such as Google and Meta where you've consented to their cookies.

3. How & why we use it

We only use your information where the law allows. The table shows what we do and our lawful basis under UK GDPR.

4. Marketing & advertising

We use modern marketing tools to reach the right people and show relevant products. Where these rely on cookies or similar technologies, we only use them after you give consent, and you can withdraw it any time.

Online advertising & remarketing: We may show our adverts across search, social and display, including products you viewed or added to basket, using services such as Google, Meta, TikTok, Snapchat, Reddit, Microsoft, Pinterest, LinkedIn and programmatic partners.

Audiences & measurement: We build marketing audiences (including custom and similar audiences) and measure which adverts lead to visits and orders.

Email marketing: If you opt in, we send occasional updates and offers. Every email has an unsubscribe link.

Profiling for relevance: We may group audiences by interests and behaviour to make adverts more relevant. We don't make decisions with legal effects about you by automated means alone.

You're in control: manage advertising cookies in our cookie settings, opt out of personalised Google ads via Google's Ad Settings, adjust Meta ad preferences in your account, and use Your Online Choices for many providers at once.

5. Cookies & tracking

We use cookies and similar technologies for essential functions, to understand how our store is used, and for advertising. Non-essential cookies are only set with your consent. For the full list, their purpose and how to control them, see our Cookie policy.

6. Who we share it with

We share your information only where necessary, with:

• Manufacturers who make your made-to-order products
• Couriers and logistics partners who deliver your order
• Payment providers who process your payment securely
• Analytics and advertising providers (such as Google and Meta), where you've consented
• IT, hosting and email providers who help us run the business
• Professional advisers, and authorities where legally required

Everyone who handles your data on our behalf must protect it and use it only as instructed. We never sell your personal data.

7. International transfers

Some providers (for example analytics and advertising platforms) may process data outside the UK. Where they do, we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum, to keep your information protected to UK standards.

8. How long we keep it

We keep personal information only as long as needed, then delete or anonymise it. Order and transaction records are kept as required by tax and accounting law (generally six years). Marketing data is kept until you unsubscribe or withdraw consent. Cookie data is kept for the periods shown in our Cookie policy.

9. Your rights

Under UK data protection law you have the right to:

• Access — a copy of your data
• Rectification — correct inaccurate data
• Erasure — ask us to delete data
• Restriction — limit how we use it
• Portability — receive it in a portable form
• Object — to processing, including marketing
• Withdraw consent — at any time
• Complain — to the ICO

To exercise any of these, contact us using the details below. We'll respond within one month.

10. Security

We use appropriate technical and organisational measures to protect your information, including encrypted (SSL) connections at checkout and restricted access to personal data. No method of transmission over the internet is completely secure, but we take security seriously and review our measures regularly.

11. Children

Our store is intended for adults and is not directed at children. We don't knowingly collect personal information from anyone under 18. If you believe a child has provided us with data, contact us and we'll remove it.

12. Changes

We may update this policy from time to time. The current version is always on this page, with the "last updated" date at the top. Significant changes will be highlighted where appropriate.

13. Contact & complaints

For any privacy question or to exercise your rights, contact us through our contact page. SmartaView Ltd is registered in England & Wales (company number 16581949).

If you're unhappy with how we've handled your data you can complain to the Information Commissioner's Office (ICO) at ico.org.uk, though we'd appreciate the chance to put things right first.