Privacy Policy – SmartaView
1. Overview
SmartaView is committed to protecting your privacy and handling your personal data in a clear, transparent, and secure manner.
This Privacy Policy explains how we collect, use, store, and protect personal data when you interact with us through our website, online forms, email, telephone, live chat, or any other communication channels.
This policy may be updated from time to time to reflect changes in legislation, technology, or our business operations. The latest version will always be available on our website.
2. Who we are
SmartaView is a UK-based digital marketing and analytics consultancy providing marketing, data, and performance services to businesses.
For the purposes of data protection law, SmartaView is the data controller.
3. Legal basis for processing personal data
Under the UK General Data Protection Regulation (UK GDPR), we must identify the lawful bases for processing personal data. SmartaView processes personal data under the following bases.
Legitimate interests
We process personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests include:
- Providing and improving our services
- Responding to enquiries and managing client relationships
- Marketing and business development activities
- Ensuring website security and preventing fraud
- Measuring and improving marketing performance
Consent
We rely on consent where required, including:
- When you opt in to receive marketing communications
- When non-essential cookies or tracking technologies are used
You may withdraw consent at any time.
4. How we use your personal data
We use personal data to:
- Respond to enquiries and provide requested information
- Deliver services and manage client projects
- Communicate with clients, partners, and prospects
- Improve our website, services, and user experience
- Carry out analytics, reporting, and market research
- Comply with legal, regulatory, and contractual obligations
5. Personal data we collect
Depending on how you interact with SmartaView, we may collect:
- Name, job title, company name, and contact details
- Email address and telephone number
- Information submitted via enquiry forms or communications
- Records of communications via email, phone, or live chat
- Website usage data, including IP address, browser type, and pages visited
- Marketing preferences and consent records
We do not intentionally collect special category personal data.
6. Website analytics and advertising technologies
Google Analytics (GA4)
We use Google Analytics to collect anonymised data about website usage, including:
- Pages viewed and time spent on the site
- Referral sources and traffic patterns
- Device and browser information
IP addresses are anonymised where possible. The data is used solely to analyse website performance and improve user experience.
Meta advertising and tracking
We use Meta advertising tools, including the Meta Pixel, to:
- Measure the effectiveness of advertising campaigns
- Deliver relevant adverts to users who have visited our website
- Build anonymised remarketing audiences
Meta may process this data in accordance with its own privacy policies. SmartaView does not receive personally identifiable information from Meta unless you explicitly provide it.
7. CRM systems
SmartaView uses customer relationship management (CRM) systems to manage enquiries, client relationships, and communications. These systems may store:
- Contact and company information
- Records of communications and service delivery
- Marketing preferences and consent history
Access to CRM data is restricted to authorised personnel and used only for legitimate business purposes.
8. Cookies and similar technologies
Our website uses cookies and similar technologies to ensure proper functionality, analyse performance, and support marketing activities.
Some cookies are essential for the website to operate correctly, while others are used for analytics and advertising. Further details are provided in our Cookie Policy.
9. Data sharing
We may share personal data with trusted third parties where necessary, including:
- Website hosting and IT service providers
- Analytics and advertising platforms
- CRM and communications service providers
- Professional advisers such as accountants or legal advisers
- Regulatory or law enforcement bodies where legally required
All third parties are required to process data securely and in accordance with data protection law.
10. International data transfers
SmartaView does not routinely transfer personal data outside the UK or European Economic Area. Where third-party platforms process data outside these regions, appropriate safeguards are in place, such as standard contractual clauses.
11. Data security
We take appropriate technical and organisational measures to protect personal data, including:
- Secure IT infrastructure and access controls
- Encryption where appropriate
- Internal data protection policies and staff training
- Regular security and compliance reviews
12. Data retention
Personal data is retained only for as long as necessary for the purposes it was collected, including legal, contractual, and accounting requirements. When no longer required, data is securely deleted or anonymised.
13. Users under 18
SmartaView's services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
14. Your rights
You have the right to:
- Be informed about how your personal data is used
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Object to or restrict processing
- Withdraw consent where processing is based on consent
- Request deletion of personal data where applicable
15. Contact details and complaints
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
You also have the right to lodge a complaint with the Information Commissioner's Office. Further information is available on their website.